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Social Media

Understanding Facebook Audience Insights


Audience Insights helps you learn more about the people that will see your ad before you actually spend any money on it by providing access to all of the data that Facebook has on everyone. Facebook is purchasing data from 3rd party data companies on Facebook users. So when you …

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Incorporating Pinterest Into Your Marketing Strategy

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For many content based sites, Pinterest has become a key source of referral traffic As with other social media sites, Pinterest gives you the opportunity to really humanize and personalize your brand, perhaps more so than other social networks. You can use stunning images to visually display what your company …

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Business Benefits of a Facebook Page

Graphical illustration of Facebook Insights

With over one billion registered users as at February 2013 and over 600 million users logging into their account each day, Facebook has now become the most powerful social network and the most popular social media platform on the internet. The platform represents a golden opportunity for businesses of all …

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Advantages of LinkedIn Recommendations

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What is a LinkedIn Recommendation? A LinkedIn recommendation is a personal and professional endorsement from people in your network that attest to your trustworthiness and credibility. They are the LinkedIn equivalent of professional references in that they provide third-party verification of the information on your LinkedIn profile. Recommendations could come …

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Using Facebook Events To Promote Upcoming Events

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What is a Facebook Event? A Facebook Event is a way for users to promote an upcoming event such as a webinar, teleseminar, convention, party or other social gathering. You can leverage Facebook events to actively connect with your fans by engaging them in conversation through that event. For example, …

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How To Develop A Google Plus Content Strategy

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Start by determining your end goal. Before you post a particular piece of content, you need to identify the goal you are trying to achieve with that post. Every post you make on a social network needs to have a purpose, a goal – something you can measure and quantify …

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How to Make Money As a YouTube Partner

What is YouTube’s Partner Program? The YouTube Partner Program enables developers of original content to take part in a revenue-sharing system that can allow you to generate revenue from the videos you have uploaded on to YouTube. In order for you to become a YouTube Partner, you will have to …

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